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Creativity inc pixar6/29/2023 ![]() In filmmaking and many other kinds of complex product development, creativity involves a large number of people from different disciplines working effectively together to solve a great many inherently unforeseeable problems. And it reflects a profound misunderstanding of how to manage the large risks inherent in producing breakthroughs. That notion, he says, is rooted in a misguided view of creativity that exaggerates the importance of the initial idea in developing an original product. Ed Catmull, president of Pixar and Disney Animation Studios, couldn’t disagree more. ![]() ![]() ![]() Many people believe that good ideas are rarer and more valuable than good people. ![]()
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